The Video Revolution
In only six years of existence, YouTube now has 56 billion videos, and it’s growing at a rate of 48 hours of video content per minute. Although the product is relatively new, its growth is unprecedented. YouTube is now the second most popular website in the world, with 790 million unique monthly visitors.
Companies must have a video component to be able to compete in this new landscape!
Google gives more importance to sites with videos than the sites without video, and increases chances of ranking higher by 50% (Nielsen Online, 2009)
Emails with video have a 96% increase in click-through rates (Implix, 2010)
Video press releases have 500% more views than regular text releases (Eloqua, 2010)
